Tune Protect

Creative directions for different projects and pitches that covers raising the awareness of Tune Protect as well as their new app launch campaign.

“Covered Up Not?” - Tune Protect Brand Awareness Campaign

Tapping into our Malaysian colloquialism, the ideas that were pitched revolves around dramatic yet relatable instances where no insurance company have done prior. The big idea revolves around the concept of Asian Tiger Parent where she shows her unrequited love in a tough way but we all understood as that’s her way of showing love to everyone.

The campaign was mainly on digital assets of multiple launch bite-sized videos on Facebook that works as paid content during launch. As for sustenance, customised and engaging planned content were also proposed for audience retention keeping in mind what Tune Protect’s USPs were.

“Protection Sap Sap Sui” - Tune Protect App Launch

Taking the same strategic approach with “Covered Or Not?” taking the approach of using colloquialism with this idea but instead of portraying the Asian Tiger Parent upfront or persona, the app launch campaign adopted a simple saying of “Sap Sap Sui” which translates to easy peasy in the midst of our daily drama. The approach was taken as such to highlight the process of buying Tune Protect’s insurance or products easily at the convenience of your fingertips.

Similarly to the previous proposal, digital assets formats were bite-sized videos that are suitable for boosted content. Along with it social content and digital banners were added on top of the bite-sized videos to gather app downloads.

Tune Thematic Ad Visuals

The ask from client was to create a series of assets that could be used throughout the year for the digital ads on Facebook. With this brief, the deliverables were split into one that was targeted towards one of Malaysia’s largest festive seasons, Hari Raya Aidilfitri where there was a chance to highlight the product’s coverage that is commonly being overlooked. The shots direction highlighted situations where it is easily relatable to us Malaysians such as our house being broken into to passport being mugged while travelling.

The second batch of assets are much more evergreen direction of shots where they cover some of the uncommon situations of the insured person can call for helicopter transportation in the event they’re stranded in a secluded area to common incidences like baggage damage.