Ben's Independent Grocer in short, B.I.G is one of Klang Valley's notable artisanal grocery store. Currently with 3 stores opened and more to come. This year, B.I.G. focuses on providing a wholesome grocery experience for shoppers with a wide number of imported SKUs.
The challenge from B.I.G. is to have engaging social content which are relevant to current happenings, consistent visual direction and sustaining a strong brand voice throughout.